How to Measure the Success of Guest Articles in Email Marketing?
To evaluate the effectiveness of guest articles in your email campaigns, consider the following metrics:
Open Rates: Measure the open rates of emails featuring guest articles compared to your average open rates. Click-Through Rates (CTR): Analyze the CTR to see how many recipients interacted with the guest content. Conversion Rates: Track the number of conversions generated from guest articles. Engagement: Monitor engagement metrics such as social shares, comments, and replies. Feedback: Gather direct feedback from your audience about the guest content to understand its impact.