image ctas

How to Measure the Success of Image CTAs?

Measuring the effectiveness of image CTAs involves tracking several key metrics:
Click-Through Rate (CTR): The percentage of recipients who clicked on the image CTA.
Conversion Rate: The percentage of recipients who completed the desired action after clicking the image CTA.
A/B Testing: Run A/B tests to compare different versions of your image CTAs to see which performs better.
Heatmaps: Use heatmaps to see where recipients are clicking within your emails.

Frequently asked queries:

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How to Measure the Success of Image CTAs?
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