How to Measure the Success of In-Store Email Marketing?
The success of in-store email marketing can be measured using various metrics:
1. Foot Traffic: Track the number of customers who visit the store after receiving an email. 2. Redemption Rates: Measure the percentage of email recipients who redeem in-store offers or promotions. 3. Sales Revenue: Evaluate the increase in sales attributed to the email campaign. 4. Customer Engagement: Assess engagement metrics such as open rates, click-through rates, and conversion rates. 5. Customer Feedback: Collect feedback from customers about their in-store experience and their response to the email campaign.