Measuring the success of your incentives is crucial for optimizing future campaigns:
Open Rates: Track the open rates of emails containing incentives compared to those that do not. Click-Through Rates: Measure how many recipients clicked on the CTA linked to the incentive. Conversion Rates: Analyze how many recipients took the desired action after receiving the incentive. ROI: Calculate the return on investment to ensure that the incentives are providing value to your business.