How to Measure the Success of Influencer Email Campaigns?
Measuring the success of your influencer email campaigns is crucial. Key metrics to track include:
Open Rates: The percentage of recipients who open the email. Click-Through Rates (CTR): The percentage of recipients who clicked on a link within the email. Conversion Rates: The percentage of recipients who completed a desired action, such as making a purchase. Return on Investment (ROI): Calculate the financial returns compared to the cost of the campaign.