How to Measure the Success of Live Stream Promotions?
Measuring the success of your live stream promotions involves tracking several key metrics:
Open Rates: Monitor the open rates of your promotional emails to gauge initial interest. Click-Through Rates (CTR): Track the CTR to see how many recipients are clicking on your live stream link. Attendance Rates: Compare the number of attendees to the number of email recipients to measure conversion. Engagement Rates: Analyze engagement during the live stream, such as comments, likes, and shares.