personalization capabilities

How to Measure the Success of Personalized Email Campaigns?

Measuring the success of personalized email campaigns involves tracking various key performance indicators (KPIs):
Open Rate: The percentage of recipients who open the email.
Click-Through Rate (CTR): The percentage of recipients who click on links within the email.
Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase.
Revenue Generated: The total revenue attributed to the email campaign.

Frequently asked queries:

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