How to Measure the Success of Promotional Messages?
To evaluate the effectiveness of your promotional emails, monitor key metrics such as:
Open Rate: Indicates how many recipients opened your email. Click-Through Rate (CTR): Measures how many recipients clicked on the links within your email. Conversion Rate: Tracks how many recipients completed the desired action, such as making a purchase. Unsubscribe Rate: Monitors how many recipients opted out of your email list after receiving the promotional message.