Monitoring the performance of your quarterly email campaigns is crucial for understanding their effectiveness. Key metrics to track include:
- Open Rate: The percentage of subscribers who open your email. - Click-Through Rate (CTR): The percentage of subscribers who click on links within your email. - Conversion Rate: The percentage of subscribers who take the desired action, such as making a purchase or filling out a form. - Unsubscribe Rate: The percentage of subscribers who opt-out after receiving your email.