How to Measure the Success of Shelter Location Emails?
Monitoring the performance of your email campaigns is essential. Key metrics to track include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. Conversion Rate: The percentage of recipients who take the desired action, such as reaching the shelter or signing up to volunteer. Bounce Rate: The percentage of emails that were not successfully delivered. Unsubscribe Rate: The percentage of recipients who opt out of your email list.