How to Measure the Success of Social Media Contests in Email Marketing?
Measuring the success of your social media contests in the context of email marketing involves tracking various key metrics:
Open Rates: Monitor how many recipients open your contest promotion emails. Click-Through Rates (CTR): Track the number of clicks on your call-to-action links or buttons. Conversion Rates: Measure how many participants entered the contest after clicking through from the email. Engagement Rates: Analyze likes, shares, comments, and other forms of engagement on your social media contest posts. List Growth: Keep an eye on how much your email subscriber list grows as a result of the contest.