How to Measure the Success of Targeted Email Campaigns?
Measuring the success of your targeted email campaigns involves tracking various key performance indicators (KPIs). Some important metrics to consider include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. Conversion Rate: The percentage of recipients who complete a desired action such as making a purchase or filling out a form. Unsubscribe Rate: The percentage of recipients who opt out of receiving future emails. Bounce Rate: The percentage of emails that could not be delivered to the recipient's inbox.