To gauge the effectiveness of your email marketing campaign for the annual report download, consider the following metrics:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on the links or CTA buttons within your email. Conversion Rate: The percentage of recipients who complete the desired action, such as downloading the report. Download Rate: The number of times the report was downloaded. Engagement Rate: Overall interactions with the email, including replies and shares.