To measure the success of transaction emails, consider tracking the following metrics:
Open Rate: The percentage of recipients who open the email. High open rates indicate that the email was expected and relevant. Click-Through Rate (CTR): The percentage of recipients who click on links within the email. This shows engagement with the content. Conversion Rate: The percentage of recipients who complete a desired action after clicking a link in the email, such as making a purchase or signing up for a service. Bounce Rate: The percentage of emails that could not be delivered. High bounce rates may indicate issues with the email list. Customer Feedback: Collect feedback from users about their experience with the transaction emails to identify areas for improvement.