How to Measure the Success of Weather-Related Email Campaigns?
To measure the success of your weather-related email campaigns, you need to track key metrics such as:
Open Rates: High open rates indicate that subscribers are interested in the weather updates you provide. Click-Through Rates (CTR): Monitor the CTR to see how many subscribers are engaging with the weather-related content and call-to-action (CTA) buttons. Conversion Rates: Track the conversion rates to measure how many subscribers take the desired action, such as making a purchase or signing up for an event, based on the weather-triggered emails.