How to Measure the Success of Webinar-Driven Email Campaigns?
Measuring the success of your webinar-driven email campaigns involves tracking several key metrics:
Open Rates: Monitor how many recipients open your invitation and reminder emails. Click-Through Rates: Track the number of clicks on your registration links. Attendance Rates: Compare the number of registrants to actual attendees. Engagement Metrics: Use the webinar tool's analytics to measure attendee engagement during the webinar. Post-Webinar Actions: Analyze follow-up actions taken by attendees, such as downloading resources or scheduling a call.