How to Measure the Success of Your Automated Campaigns?
Measuring the success of your automated email campaigns is crucial for ongoing improvement. Key metrics to track include:
1. Open Rates: The percentage of recipients who open your emails. 2. Click-Through Rates (CTR): The percentage of recipients who click on links within your emails. 3. Conversion Rates: The percentage of recipients who take a desired action, such as making a purchase or filling out a form. 4. Bounce Rates: The percentage of emails that could not be delivered to the recipient’s inbox. 5. Unsubscribe Rates: The percentage of recipients who opt out of your email list.