How to Measure the Success of Your Brand Awareness Campaigns?
Measuring the success of your brand awareness campaigns can be challenging but essential. Here are some key metrics to consider:
Open Rates: High open rates indicate that your subject lines and brand are resonating with your audience. Click-Through Rates (CTR): A high CTR shows that recipients are interested in the content and offers you’re providing. Conversion Rates: Track how many recipients take the desired action, such as making a purchase or signing up for a webinar. Social Shares: Monitor how often your emails are shared on social media, as this can extend your brand’s reach.