How to Measure the Success of Your Contest Email Campaign?
Tracking the performance of your email campaign is essential. Important metrics to monitor include:
Open Rate: Indicates how many recipients opened your email. Click-Through Rate (CTR): Shows how many recipients clicked on your CTA. Conversion Rate: Measures how many recipients completed the desired action, such as entering the contest. Unsubscribe Rate: Indicates the number of people who opted out after receiving your email.