How to Measure the Success of Your E-Commerce Newsletters?
To evaluate the effectiveness of your e-commerce newsletters, track key metrics such as:
- Open Rate: The percentage of recipients who open your email. - Click-Through Rate (CTR): The percentage of recipients who click on a link within your email. - Conversion Rate: The percentage of recipients who complete a desired action, such as making a purchase. - Bounce Rate: The percentage of emails that were not delivered successfully. - Unsubscribe Rate: The percentage of recipients who opt out of your email list.
Analyzing these metrics will help you understand whatâs working and what needs improvement.