How to Measure the Success of Your Email Campaign?
To gauge the effectiveness of your email marketing efforts, track key performance indicators (KPIs) such as:
Open rates: Measure how many recipients opened your email. Click-through rates (CTR): Track how many recipients clicked on the links within your email. Conversion rates: Monitor how many recipients took the desired action, such as signing up for a webinar or downloading a whitepaper. Unsubscribe rates: Keep an eye on how many recipients are opting out of your emails.