digest

How to Measure the Success of Your Email Digest?

To evaluate the success of your email digest, focus on the following metrics:
Open Rate: This indicates the percentage of recipients who opened the email. A high open rate suggests that your subject line and sender reputation are effective.
Click-Through Rate (CTR): This measures the percentage of recipients who clicked on a link within the email, indicating engagement with the content.
Unsubscribe Rate: Monitoring the rate at which recipients opt-out helps in understanding if the content is meeting their expectations.

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