How to Measure the Success of Your Email Marketing Ambassador Program?
Tracking the success of your email marketing ambassador program involves several key metrics:
Open Rates: Monitor the open rates of emails promoted by your ambassadors compared to your average open rates. Click-Through Rates (CTR): Evaluate the CTR to see if ambassador-led emails are driving more traffic to your landing pages. Conversion Rates: Measure the conversion rates to determine if ambassador-driven traffic is leading to sales or desired actions. Engagement Metrics: Look at overall engagement, including shares, likes, and comments, to gauge the effectiveness of the ambassador’s influence.