How to Measure the Success of Your Email Marketing Campaign?
Analyzing the performance of your email campaigns is vital for continuous improvement. Key metrics to monitor include:
Open Rate: The percentage of recipients who open your email. Click-Through Rate (CTR): The percentage of recipients who click on links within your email. Conversion Rate: The percentage of recipients who take the desired action after clicking through. Bounce Rate: The percentage of emails that could not be delivered. Unsubscribe Rate: The percentage of recipients who opt out of your email list.