How to Measure the Success of Your Event Email Campaign?
Measuring the success of your event email campaign involves tracking several key metrics. Open rates and click-through rates will give you an idea of how engaging your email content is. Monitor the conversion rate to see how many recipients registered for the event. Use heat maps to understand which parts of your email grabbed the most attention. Finally, gather feedback through post-event surveys to gain insights into what worked well and what can be improved.