How to Measure the Success of Your Invoice Emails?
To gauge the effectiveness of your invoice emails, consider the following metrics:
Open Rate: The percentage of recipients who open the email. A higher open rate indicates an effective subject line. Click-Through Rate (CTR): The percentage of recipients who click on links within the email. This can indicate how engaging and clear your call-to-actions are. Payment Rate: The percentage of invoices paid within the specified time frame. Customer Feedback: Direct feedback from customers can provide insights into how to improve your invoice emails.