How to Measure the Success of Your Long-Term Strategy?
Measuring the success of your long-term email marketing strategy is essential for continuous improvement. Focus on the following metrics:
Open Rates: Indicates how well your subject lines and preheader text are performing. Click-Through Rates: Measures the effectiveness of your email content and call-to-action. Conversion Rates: Tracks the number of recipients who complete a desired action, like making a purchase. Unsubscribe Rates: Helps identify issues with email frequency or content relevance. ROI: Calculates the return on investment from your email marketing efforts.