How to Measure the Success of Your Portfolio in Email Campaigns?
Measuring the success of your online portfolio when integrated into email campaigns is crucial for continuous improvement. Here are some metrics to track:
Click-Through Rate (CTR): Monitor the number of clicks your portfolio link receives in your emails. Engagement Metrics: Track how visitors interact with your portfolio, including time spent on the site and number of pages viewed. Conversion Rate: Measure the number of inquiries or job offers received through your portfolio. Feedback: Collect feedback from clients or colleagues to understand what works and what needs improvement.