Measuring value involves more than just tracking open rates and click-through rates. Here are some key metrics to consider:
Engagement Rate: How often do recipients interact with your emails? Conversion Rate: How many email recipients take the desired action (e.g., making a purchase or signing up for an event)? Customer Retention: Are your emails helping to retain customers over the long term? Feedback: What do subscribers say about your emails? Collecting feedback can provide invaluable insights.