Measuring the value of your emails involves tracking various metrics: - Open Rate: The percentage of recipients who open your email. - Click-Through Rate (CTR): The percentage of recipients who click on links within your email. - Conversion Rate: The percentage of recipients who take the desired action after clicking through. - Bounce Rate: The percentage of emails that could not be delivered. - Unsubscribe Rate: The percentage of recipients who opt-out of your email list.
These metrics help you understand how well your emails are performing and where improvements can be made.