Merging metrics involves combining data from various sources and analyzing them together. Here are some steps to effectively merge your engagement metrics:
Data Collection: Gather data from all available sources, including your email service provider (ESP), website analytics, and CRM systems. Normalization: Standardize the data to ensure consistency. This may involve converting all metrics to a common scale or format. Data Integration: Use tools like data dashboards or business intelligence platforms to integrate and visualize the data. Analysis: Analyze the combined data to identify trends, correlations, and anomalies.