To ensure optimal performance of your MTA, it is essential to monitor and optimize its settings regularly. Here are some tips:
Monitor email bounce rates to identify and resolve issues that may affect deliverability. Regularly review and update your IP warm-up strategies to maintain a good sending reputation. Utilize feedback loops to receive notifications about spam complaints and take corrective action. Analyze email engagement metrics such as open rates, click-through rates, and conversion rates to gauge the effectiveness of your campaigns.