Nurturing leads involves guiding prospects through the sales funnel by providing them with relevant content and offers. Here’s how:
Segmentation: Segment your email list based on demographics, behavior, and interests to send targeted content. Drip Campaigns: Set up automated drip campaigns that deliver a series of emails over time to nurture leads. Follow-Up Emails: Send timely follow-up emails to re-engage prospects who have shown interest but haven’t converted.