How to Optimize Email Campaigns for Retail Brands?
1. A/B Testing: Experiment with different subject lines, content, and [call-to-action](https://) buttons to see what resonates best with your audience.
2. Responsive Design: Ensure your emails are mobile-friendly, as a significant portion of users will open them on their smartphones.
3. Clear CTAs: Use clear and compelling calls-to-action that guide the reader towards the desired action.
4. Segmentation: Segment your email list based on demographics, purchase history, and behavior to send more relevant content.