Effective email copy is crucial for maintaining reader interest and driving action. To optimize your email copy:
Keep it concise and focused. Long, wordy emails are less likely to be read. Use a clear and compelling call-to-action (CTA) that tells the reader exactly what you want them to do. Incorporate visual elements such as images or videos to break up text and add interest. Ensure your content is mobile-friendly, as a significant portion of users read emails on their smartphones.