To make the most out of your budget, consider these cost optimization strategies:
Leverage Automation: Use automation to streamline your email marketing processes, which can save time and reduce labor costs. Repurpose Content: Reuse existing content across different campaigns to minimize content creation expenses. Focus on Quality Over Quantity: Sending fewer, more targeted emails can be more cost-effective and yield better results than mass emailing. Negotiate with Vendors: Look for opportunities to negotiate better rates with email marketing software providers or freelancers involved in content creation.