Test and Analyze Always conduct A/B testing on various aspects of your emails including subject lines, content, and send times. Use the analytics provided by your email marketing platform to track key metrics like open rates, click-through rates, and conversion rates.
Maintain List Hygiene Regularly clean your email list to remove inactive or invalid email addresses. This will help improve your sender reputation and deliverability rates. Settings for list cleaning can often be automated to remove or re-engage inactive users.
Personalization Use settings that allow for personalized content in your emails. This can include dynamic fields for the recipient's name, purchase history, or preferences, making your emails more relevant and engaging.
Mobile Optimization Ensure that your settings include options for mobile-friendly designs. Many users read emails on their mobile devices, so optimizing for mobile can improve engagement rates significantly.