To optimize your email for the preview pane, consider the following strategies:
Start with a Strong Subject Line: Ensure your subject line is compelling and relevant. This is the first thing recipients see. Use Preheader Text: The preheader text acts as a short summary of your email and appears next to or below the subject line. Place Key Information at the Top: Important messages, CTAs, and key visuals should be placed near the top to ensure they are visible in the preview pane. Keep it Clean and Simple: Avoid clutter and ensure that your design is clean and easy to read. This enhances the overall visual appeal.