How to Optimize High-Resolution Images for Email Marketing?
To mitigate the challenges, follow these optimization strategies:
Compress Images: Use tools like TinyPNG or JPEGmini to reduce file size without compromising quality. Use Responsive Design: Ensure your images adapt to different screen sizes and email clients. Utilize Alt Text: Provide descriptive alt text for images to maintain accessibility and SEO benefits. Proper File Format: Use the appropriate file format (JPEG, PNG, GIF) based on the type of image.