Here are some best practices to ensure you use images and links effectively:
Balance is Key: Maintain a healthy text-to-image ratio to avoid triggering spam filters and ensure quick load times. Prioritize Quality: Use high-quality, relevant images that support your message instead of cluttering the email with too many visuals. Limit Links: Include only essential links that guide the recipient towards your primary CTA. Avoid stuffing the email with multiple, irrelevant links. Use Alt Text: Always include alt text for images to improve accessibility and help recipients understand the content even if images don’t load. Test and Optimize: Conduct A/B testing to determine the optimal number of images and links that resonate best with your audience.