Optimizing visuals for email is crucial to ensure they load quickly and look good on all devices. Here are some tips:
- File Size: Keep image file sizes as small as possible without compromising quality. Tools like TinyPNG can help reduce file sizes. - Formats: Use appropriate formats like JPEG for photos, PNG for images with transparency, and GIF for animations. - Responsive Design: Ensure your visuals are responsive and look good on both desktop and mobile devices. - Alt Text: Always include alt text for your images. This not only helps with accessibility but also improves SEO.