Step 1: Review the Subject Line and Preheader Text
Check for typos, grammatical errors, and overall effectiveness. Make sure they are compelling and aligned with the email content.
Step 2: Test All Links
Click on every link to ensure they direct users to the correct landing pages. Make sure UTM parameters are correctly set for tracking purposes.
Step 3: Verify Images
Ensure all images load properly and have appropriate alt text. This is especially important for users who have images disabled in their email client.
Step 4: Check Rendering Across Different Clients and Devices
Use tools like Litmus or Email on Acid to see how your email renders in various email clients and devices. Adjust your design as needed to ensure a consistent experience.
Step 5: Personalization Tokens
Test emails with different data sets to ensure personalization tokens (like first name, company name) are working correctly.
Step 6: Review the Content
Read through the entire email to check for any typos, grammatical errors, and overall flow. Make sure your message is clear and compelling.
Step 7: Test Call-to-Actions
Ensure that all CTAs are clickable and lead to the intended destination. Verify that they are prominently displayed and easy to interact with.