Planning content for bi-weekly emails requires a strategic approach:
Content Calendar: Develop a content calendar to keep track of key topics and events. This helps in staying organized and ensures that you cover all necessary aspects over time. Segmentation: Use segmentation to tailor your content to different audience groups, ensuring relevance and personalization. Value Proposition: Focus on delivering value in each email. Whether it's educational content, special offers, or industry insights, make sure each email serves a purpose.