The process of pre-registering an email marketing experiment involves several key steps:
Define Your Hypotheses: Clearly state what you expect to happen. For example, "We hypothesize that emails with personalized subject lines will have a higher open rate." Design Your Experiment: Outline the methodology, such as the sample size, segmentation criteria, and the variables you will test. Specify the Metrics: Determine which KPIs you will measure, such as open rates, click-through rates, or conversion rates. Plan Your Analysis: Describe how you will analyze the data, including statistical methods and software you will use. Document Everything: Record all these details in a pre-registration document, which can be stored in a public or private repository.