Preventing complaints is always better than addressing them after they occur. Here are some strategies to minimize complaints:
1. Segment Your Audience: Ensure that your emails are relevant to the recipients by segmenting your audience based on their preferences and behavior. 2. Provide Value: Make sure that every email you send offers value to the recipient, whether it's through informative content, special offers, or personalized recommendations. 3. Maintain Consistency: Be consistent in your email frequency and content quality. 4. Offer Easy Unsubscribe Options: Make it easy for recipients to unsubscribe if they no longer wish to receive your emails. This will reduce the likelihood of them marking your emails as spam. 5. Monitor Feedback: Regularly monitor feedback and complaints to identify patterns and address issues proactively.