Reducing your CAC can significantly improve your overall marketing efficiency. Here are some strategies:
Segmentation: Use segmentation to target specific groups within your email list, making your campaigns more relevant and effective. A/B Testing: Conduct A/B testing to identify the most effective email content and designs. Automation: Implement email automation to streamline your campaigns and reduce manual efforts. Content Quality: Invest in high-quality, engaging content to increase open rates and conversions. List Hygiene: Regularly clean your email list to remove inactive or invalid addresses, improving deliverability and engagement rates.