There are several strategies to reduce CPE without sacrificing the effectiveness of your email marketing campaigns:
Optimize Email List: Regularly clean and segment your email list to ensure you are targeting the right audience. Leverage Automation: Use automation tools to streamline repetitive tasks and improve efficiency. A/B Testing: Continuously test different elements of your emails to find the best performing combinations. Invest in Quality Content: High-quality content can increase engagement rates, reducing the need for frequent campaigns. Negotiate with Vendors: Try to get better rates from your email marketing software providers.