Segment Your Audience: Send targeted and relevant content to specific segments of your audience to increase engagement. Use Double Opt-In: Ensure that subscribers confirm their subscription to minimize the risk of sending emails to uninterested recipients. Monitor Frequency: Avoid bombarding your audience with too many emails. Find a balance that keeps your audience engaged without overwhelming them. Provide Easy Unsubscribe Options: Make it simple for subscribers to opt out of your emails. A difficult unsubscribe process can lead to higher spam complaints. Regularly Clean Your List: Remove inactive subscribers and invalid email addresses to maintain a healthy list.