Use Double Opt-In: Ensure your subscribers genuinely want to receive your emails by implementing a double opt-in process. Segment Your List: Target your emails to specific groups within your list to ensure the content is relevant and engaging. Maintain List Hygiene: Regularly clean your email list by removing inactive subscribers and hard bounces. Personalize Content: Use personalization techniques to make your emails more engaging and less likely to be marked as spam. Avoid Spam Trigger Words: Be mindful of using words that might trigger spam filters, such as "free," "urgent," or "guaranteed."