A/B testing, also known as split testing, is a method where you compare two versions of an email to see which one performs better. Here’s how to do it:
Define Your Goal - Determine what you want to achieve, such as higher open rates or more clicks. Create Variations - Develop two versions of your email, changing only one element at a time. Segment Your Audience - Split your email list into two random groups. Send Emails - Send one version to each group. Analyze Results - After a set period, review the performance metrics to determine which version was more successful.